Best Marketing Tools and Books that Are Actually Worth It

Everyone wants to get ahead in marketing, but how are you supposed to know the best tips and tricks to do so? By reading marketing (and digital marketing) books written by experts! We have a list here of some that are actually worth the read. 

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Hootsuite 

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Hootsuite is a website that can be used to build a person's audience: and is best utilized for product outreach and content creation. For example, Hootsuite allows a person to build a following across multiple networks, target messages based on: demographic, locale, and time zone. It also allows a person to employ a regional team!

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Using Hootsuite, you can: 

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• respond to posts on time without having to hunt for posts or sift through duplicates. 
• Manage your account’s success through “employee’s, contractors, and agency partners,” without the need to expose your private info

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Hootsuite is a platform centered around optimization and monitoring growth through your team. By targeting the right audiences and hiring others, your brand can skyrocket! 

Google Analytics

Google Analytics is the second tool on this list, and is an incredibly powerful one at that. For one. A person can use this program in order to gather important statistics surrounding the successes and failures of their own, already put in place, marketing program. The program itself comes in four sections, and is listed on the Google Analytics website as being the following: 

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• “Audience: Audience helps you understand who your audience is with data like demographics, location, retention, and what type of device they are using.
• Acquisition: Acquisition shows you how visitors arrive at your website. 
• Behavior: Behavior explains what visitors do once they arrive at your website. How many pages do they visit? How long do they stay?
• Conversions: Conversion tracks how many users take the desired action on your website, whether that is making a purchase, signing up for your newsletter, downloading free content, etc.” (Google Analytics Website) 

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Canva

Beyond Google Analytics, Canva is there to aid your marketing team in presentation. Whether your format is laptop, phone, or any device, frankly, Canva has got your back. Using Canva, you can manage content and images–tailoring your marketing campaign to the setting that you seek to operate on (be it email, social media, or various other forms of advertisement communication). 

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Canva is also known for allowing users to draft beautiful and professional websites that align with their own vision. In order to operate Canva, however, one should first have a clear vision of how they want things to look. Fortunately, Canva allows users to play around as much as they need with the settings in order to refine said vision. (It also has free templates).

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Google Optimize 

Fourth on this list is the program Google Optimize. Google Optimize performs the very niche function of allowing users to determine what marketing decisions they have made are now yielding the best or worst results. 

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No one should have to entirely wing their marketing campaign. And rather than taking the large amount of time needed to send out various polls to customers you may not yet have, Google Optimize allows you to use analytics as a way of gathering data on your best social media posts, pages, or website designs. 

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A big part of its appeal is that, despite its very tech-heavy approach, it yields results that are easy to understand–allowing you to change your marketing strategy without much fuss. 

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Also, according to Google Optimize’s official website: “you can serve experiments to specific groups of users that you've defined as Audiences in Analytics.” 

Brevo

Fifth and final on our list today is the tool Brevo. Through Brevo, “Any marketer looking to increase the number and lifetime of their customer relationships can simplify the process of achieving this goal with the help of automation, (Brevo website).” 

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This is not Brevo’s only benefit, however, as it also allows a person’s business to become more lucrative through promoting visibility, aiding your customers in their issues, and by refining your marketing strategy in a time-mindful way. 

Through a greater awareness of efficiency, you can determine exactly what area of your marketing strategy needs the most improvement. Essentially, what it does is it breaks down your tasks for you, allowing you to determine exactly what is most important and what needs the most work in terms of successful marketing strategies. 

Now, it’s Onto the Books! 

We’ve already covered a few key marketing tools that you should be keeping your eyes on, but what about the promised books?  Well, here they are: Marketing books that lack all of the typical downsides you are likely already used to by now: fluff, fake-promising scams, and gimmicks galore.  

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The 90 Day Plan to Marketing Your Book: A Powerful Day to Day Proven Strategy to Implement, Maximize Exposure and Explode Sales of Your Book

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Don’t let the intimidatingly long title fool you, this book is one of the highest rated books on Goodreads when it comes to the search keyword “Marketing.”  It focuses specifically on the marketing of a person’s own novel, an enterprise that has become significantly more popular recently after the COVID pandemic, when everyone was inside with only their laptops and creative ideas to keep them company.  

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The book itself addresses marketing secrets, allegedly known only by those made super rich by following them.  The back of the book promises that the reader will learn the specifics of utilizing online platforms, online sales, as well as building something called “social sales.”

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Marketing for Tomorrow, Not Yesterday 

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The second book on this list, Marketing for Tomorrow, Not Yesterday, makes the claim that today’s marketing practices are decidedly different from that of “yesterdays.”  And, certainly, it is true.  Todays consumers are more educated than in past, where your average commercial could make nearly any claim and consumers would have little incentive not to believe them.  The book seeks to reduce the most practiced marking student back to studying the basics.  Topics include: Social media, navigating data, and building a marketing plan that withstands the test of time.  

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Influence: The Psychology of Persuasion 

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Sometimes, it serves to return to the basics.  Marketing is all about persuasion.  In order to persuade your audience to buy your product, by telling them they need it, that it may make them a better person, that it will advance their career, etc etc.  Naturally, those who are stronger in the art of persuading are also stronger in the art of marketing.  

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This book, at a whopping 320 pages, claims that are six principles that are key to understanding this specific strategy.  These principles of influence are what the manuel claims will guide you towards being able to persuade nearly anyone to believe anything.  What marketer wouldn’t want that? 

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This is Marketing: You Can't Be Seen Until You Learn To See

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Seth Godin, before the publication of this book, was known for his blogs and seminars.  The information that he espoused throughout this book is broad enough so as to apply to various types of business owners.  Anyone looking to learn more about marketing can benefit from owning this book–not only does it tell it’s readers what works within the modern marketing world, but also what does not.  With generally good (5 or 4 star) reviews all around, it’s certainly a safe choice to have on your shelf.  

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In Conclusion, there is no Single Approach to Marketing. 

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If you are interested in marketing, you should–before going out and purchasing any one program–should have a strong grasp on how it can be used to promote your business/image. In this article, I introduced several different marketing tools as well as books that you may use as tools to advance your marketing campaign. Easy to operate, and highly adept at performing a variety of functions, any of these marketing tools could be “the one” for you, but first you must understand the goals of your marketing campaign. 

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