2025's Best Fractional Marketing Directors: The Top Services & Companies Driving Growth

A fractional marketing director is an experienced pro who steps in part-time or on-demand to help businesses level up their marketing game. Instead of committing to a full-time hire, companies get expert strategy and leadership when they need it—without the hefty salary.

What sets a fractional marketing director apart? They focus on big-picture strategy, not day-to-day management. While a VP might handle the daily grind, a fractional marketing director crafts the vision, sets the direction, and drives long-term growth. They work on a flexible schedule, providing exactly what your business needs, when it needs it.

When it comes to aligning your marketing strategy with the overall company vision, fractional marketing directors and fractional CEOs can work hand in hand. Read more in our post about fractional CEOs.

How the Right Fractional Marketing Director Can Drive Real Growth for Your Business

Bringing in the best fractional marketing director is a strategic move for businesses that need expert marketing leadership without the cost or commitment of a full-time executive. Here’s why it makes sense for your business:

1. Affordable Expertise at Your Fingertips

Hiring a full-time marketing director can break the bank. A fractional marketing director offers the same high-level expertise without the six-figure salary, allowing you to maximize your marketing budget by allocating more resources into actual marketing initiatives that drive results.

2. Flexible, Scalable Support

Need someone for a few hours a week or to guide a specific project? A fractional marketing director offers the flexibility to scale their involvement based on your business needs. No long-term contracts or payroll commitments.

3. Immediate Impact, Quick Results

Fractional marketing directors come with proven experience, allowing them to hit the ground running. They quickly spot opportunities, streamline your marketing efforts, and deliver results without the usual ramp-up time associated with full-time hires.

4. Fresh, Objective Insights

An external marketing expert brings a fresh perspective to the table, free from company biases. They can spot overlooked opportunities, suggest best practices, and focus solely on growing your business, not on navigating internal dynamics.

5. Perfect for Startups and Growing Brands

Startups and growth-stage businesses often don’t need a full-time executive but still require expert leadership. A fractional marketing director helps craft a strong brand, scale marketing efforts, and implement systems for future growth—all without the financial burden of a permanent hire. Additionally, a fractional chief marketing officer provides strategic guidance to startups, offering cost-effective and flexible access to experienced marketing leadership.

What the Best Fractional Marketing Directors Actually Do: Key Responsibilities Explained

• Develops and Executes a Data-Driven Marketing Strategy: A top-tier fractional marketing director crafts a clear and actionable marketing plan, tailored to your business goals. Whether it’s boosting brand awareness, generating leads, or scaling your operations, they design a strategy that drives measurable growth, backed by data.
• Refines Brand Positioning and Messaging: In today’s competitive market, a strong brand identity is everything. The best fractional marketing directors work on defining and refining your brand’s voice, messaging, and positioning to ensure it resonates with your target audience. They ensure consistency across all touchpoints, from social media to customer-facing communications.
• Manages Lead Generation and Customer Acquisition: Attracting the right customers is a priority. A fractional marketing director optimizes marketing funnels, enhances SEO, and fine-tunes paid ad strategies to generate high-quality leads. Their focus is on driving conversions efficiently, making sure every dollar spent on customer acquisition delivers value.
• Aligns Marketing with Sales and Business Growth: Great marketing doesn’t just raise awareness—it drives results. A fractional marketing director works closely with sales teams to ensure marketing strategies translate into qualified leads and real business growth. They ensure every marketing effort is designed to support revenue targets.
• Analyzes Performance and Continuously Optimizes Strategies: The best fractional marketing directors are data-driven, constantly analyzing key performance indicators like conversion rates, ROI, and customer lifetime value. They use this data to refine and optimize marketing strategies, ensuring continuous improvement and better results over time.
• Conducts Market Research to Inform Strategy Development: Foundational market research is crucial for developing tailored marketing strategies. A fractional marketing director leverages their expertise in market research to understand market trends, customer needs, and competitive dynamics, ensuring that the strategies they develop are effective and targeted.

Top 10 Fractional Marketing Director Services and Companies to Boost Your Brand in 2025

Finding the right fractional marketing director can significantly elevate your business’s marketing efforts without the cost of a full-time executive. Fractional chief marketing officers, with their strategic expertise, can enhance marketing initiatives by aligning them with business objectives.

To help you make the best choice, we’ve carefully evaluated each service and company based on:

• Proven Results – Companies with a track record of delivering measurable growth, backed by success stories and case studies.
• Industry Expertise – Firms that specialize in key sectors such as SaaS, B2B, fintech, and healthcare, with a deep understanding of market dynamics.
• Client Portfolio – Agencies with experience working with renowned brands, fast-growing startups, or large enterprises.
• Thought Leadership – Companies that stay ahead of trends by producing valuable content, leading discussions, and setting industry standards.
• Flexible Engagement Models – Options for businesses that need either short-term strategic guidance or long-term marketing execution.
• Reputation & Reviews – High ratings and positive client testimonials, showcasing their ability to deliver results.

Based on these factors, here are 10 of the best fractional marketing director services in 2025 that can take your marketing strategy to the next level.

1. First Page Sage

Why They Stand Out: First Page Sage specializes in fractional marketing leadership for B2B industries, focusing on data-driven strategies that deliver measurable growth. Their team of experts helps businesses scale efficiently through integrated marketing efforts in industries like SaaS, healthcare, and manufacturing.

Website: FirstPageSage.com
Headquarters: San Francisco, CA
Established In: 2016
Team Size: 25+
Core Services: SEO, marketing strategy, content marketing, data analytics
Industries They Work With: SaaS, healthcare, manufacturing, B2B
Success Stories: Available on their website

2. Chief Outsiders

Why They Stand Out: Chief Outsiders offers high-level fractional marketing leadership with a focus on revenue growth. Their experienced team has worked with major brands like AT&T and Home Depot to create tailored strategies that drive business growth and optimize marketing operations.

Website: ChiefOutsiders.com
Headquarters: Houston, TX
Established In: 2009
Team Size: 50+
Core Services: Fractional CMO, go-to-market strategy, marketing operations
Industries They Work With: B2B, retail, technology, consumer goods
Success Stories: Available on their website

3. Authentic Brand

Why They Stand Out: Authentic Brand excels in providing fractional, interim, and advisory CMO services. Their experts help companies develop marketing strategies while also training internal teams to ensure long-term success in industries like logistics and nonprofit sectors.

Website: AuthenticBrand.com
Headquarters: Minneapolis, MN
Established In: 2016
Team Size: 20+
Core Services: Fractional CMO, marketing training, brand strategy
Industries They Work With: Logistics, nonprofit, education
Success Stories: Available on their website

4. Moving Minds

Why They Stand Out: Moving Minds focuses on multi-channel marketing strategies, leveraging a blend of creativity and analytics to drive growth for their clients. They have worked with CBS and other notable brands to refine marketing strategies that resonate with audiences across platforms.

Website: MovingMinds.io
Headquarters: Los Angeles, CA
Established In: 2015
Team Size: 30+
Core Services: Marketing strategy, multi-channel campaigns, branding
Industries They Work With: Entertainment, technology, healthcare
Success Stories: Available on their website

5. Able & Howe

Why They Stand Out: Able & Howe offers integrated marketing strategies that help businesses experiencing growth challenges. They work closely with clients like Simpli Home to provide actionable insights and tailored plans that elevate brand presence and customer acquisition.

Website: AbleAndHowe.com
Headquarters: New York, NY
Established In: 2013
Team Size: 10+
Core Services: Marketing strategy, customer acquisition, content marketing
Industries They Work With: Home goods, e-commerce, consumer products
Success Stories: Available on their website

6. Marketri

Why They Stand Out: Marketri specializes in professional services marketing, offering fractional CMO services to firms in need of strategic direction. They focus on helping businesses in fields like accounting and engineering develop tailored marketing strategies that drive measurable results.

Website: Marketri.com
Headquarters: Philadelphia, PA
Established In: 2011
Team Size: 15+
Core Services: Fractional CMO, lead generation, digital marketing
Industries They Work With: Professional services, engineering, accounting
Success Stories: Available on their website

7. Kalungi

Why They Stand Out: Kalungi is a fractional marketing agency specializing in B2B SaaS. They offer both strategic leadership and hands-on execution, helping SaaS companies grow by optimizing their marketing strategies, lead generation, and product-market fit.

Website: Kalungi.com
Headquarters: Silicon Valley, CA
Established In: 2017
Team Size: 50+
Core Services: SaaS marketing, fractional CMO, go-to-market strategy
Industries They Work With: B2B SaaS
Success Stories: Available on their website

8. NoGood

Why They Stand Out: NoGood is a performance-driven marketing agency specializing in SaaS, B2B, and AI industries. Their fractional CMOs focus on creating data-backed strategies that enhance customer acquisition, optimize digital marketing channels, and scale demand generation.

Website: NoGood.io
Headquarters: New York, Los Angeles, Miami
Established In: 2017
Team Size: 50+
Core Services: Growth marketing, SEO, paid media, product-led growth
Industries They Work With: SaaS, fintech, healthcare, B2B, AI, crypto, DTC
Success Stories: Available on their website

9. SixMarketing

Why They Stand Out: SixMarketing integrates marketing and technology to create customized, results-driven campaigns. Their fractional CMOs work closely with sales and marketing teams to align strategies that build brand awareness and drive lead generation.

Website: Six.Marketing
Headquarters: San Francisco, CA
Established In: 2015
Team Size: 20+
Core Services: Digital marketing, sales alignment, lead generation
Industries They Work With: Tech, B2B, healthcare, finance
Success Stories: Available on their website

10. Taktical Digital

Why They Stand Out: Taktical Digital offers fractional marketing director services with a focus on data-driven, growth-oriented strategies. Their team has a proven track record of scaling businesses through digital marketing initiatives that include SEO, paid search, and social media marketing. Taktical Digital helps companies improve ROI and drive customer engagement with an integrated approach.

Website: TakticalDigital.co
Headquarters: New York, NY
Established In: 2016
Team Size: 50+
Core Services: Digital marketing strategy, SEO, paid media, social media marketing
Industries They Work With: E-commerce, B2B, tech, SaaS
Success Stories: AAvailable on their website

Final Thoughts: Choosing the Best Fractional Marketing Director for Your Business

The right marketing leadership can be a game-changer for a company’s growth, but not every business needs (or can afford) a full-time executive. A fractional marketing director bridges that gap, offering strategic direction, hands-on expertise, and flexibility—without the long-term commitment of a full-time hire.

With more businesses looking for cost-effective ways to scale marketing efforts and achieve results, fractional marketing directors are becoming the go-to solution. The companies listed above provide top-tier fractional marketing director services, each offering a unique approach to help you drive growth. The question is: which one aligns best with your company’s needs?